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Coke and Pepsi boycott in Middle East boosts local brand sales
4 September 2024 15:13 BST
Western soft drink giants have been hit by consumer boycotts in the Middle East over US support for Israel's war on Gaza, Reuters is reporting.
Consumers in Muslim-majority countries have shunned brands like Coke and Pepsi, boosting sales of local soft drinks.
In Egypt, Coke sales plummeted, while exports of local brand V7 tripled compared to the same period last year.
According to market researcher NielsenIQ, western soft drink brands have suffered a 7 percent sales decline in the first half of 2024 across the Middle East.