Omanis boycott western brands and fast-food chains as many turn against West

Since the war in Gaza began in October, Mohammed Hamed has not touched a drop of his favourite soft drink, Mountain Dew. 

"I used to drink Mountain Dew almost every day, a day would not go without it, but now I have stopped," he told Middle East Eye.

As an Omani who is committed to boycotting western goods over the suppport of the US and its allies for Israel in its war on Gaza, he now buys Thai drinks and Kinsa, a Saudi drink brand.

He has also changed his shopping habits, and now boycotts western supermarkets in Oman in solidarity with the Palestinians.

The boycott campaign in Oman since the start of the Israeli war on Gaza has led to a drop in sales for major US companies including McDonald's and Starbucks, and the emergence of alternative consumer brands sourced from non-western and Muslim countries.

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