PureGym CEO's pro-Israel stance leads to calls for boycott

Calls to boycott the popular chain PureGym have gained traction on social media after the company's CEO appeared to support continued UK arms exports to Israel.

Speaking on the BBC's Question Time programme, Humphrey Cobbold said: "We should support, in general, the Israeli government in being able to defend themselves," seven months into Israel's devastating military offensive on Gaza.

Discussing the question, "should we be selling arms to Israel", Cobbold said that the UK "sends very little" in terms of weaponry to Israel, before adding that he was "deeply concerned" about what is happening in the war-battered enclave.

Social media users were quick to call for PureGym members to cancel their subscriptions, with many posting screenshots of their cancellation reason online, citing Cobbold's remarks.

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PureGym faces boycott calls after CEO's perceived pro-Israel remarks