Zara pulls 'Gaza destruction-inspired' ad following boycott calls

Spanish fashion retailer Zara has removed an advertising campaign featuring disfigured mannequins and statues wrapped in white from the front page of its website and app following calls for a boycott by pro-Palestine activists who condemned the campaign as "Gaza destruction-inspired".

Zara had faced online backlash following the launch of its campaign, with social media users saying that the images resembled those of bodies wrapped in white body bags.

@ZARA is mocking Muslims and the genocide carried out by @Israel in Gaza in its latest campaign including what appears to be bodies wrapped in a white body bag reminiscent of traditional Muslim burial attire.

The campaign also features rocks, rubble, and a cardboard cut-out… pic.twitter.com/D1JYZ1BXEY
— Umair (@Dr_MianUmair1) December 10, 2023