What is Israel's new Gaza strategy?

Latest column by Meron Rapoport looks into what is tobe gained by Israel re-launching the Gaza offensive and how Israel will proceed differently this time around. 

"In a way, this airstrike encapsulates the current Israeli war with Hamas. The targets was considered by Israel as military, yet the victims ended up as mainly civilians. The goal is to hit Hamas so hard that it will lose the will to continua on fighting. But Israel fails continuously to achieve this goal so it is forced to go for one more strike, one more blow, which will allow it to present to itself and to the world the "victory image" it is looking for.