Mecca_Live hashtag sweeps social media
Non-Muslims have been given a rare insight into one of the holiest places in Islam during Ramadan thanks to a photo-sharing service.
Instant picture messaging app Snapchat, which has more than 100 million daily active users, decided to use its live-streaming feature to show its followers scenes from Mecca on one of the holiest days of the Muslim calendar, Lailat al Qadr (the Night of Power).
The day is considered to be the most auspicious time to pray for forgiveness when thousands gather in the holy city, the epicentre of Islam, during the last days of Ramadan.
Muslims have sent short videos and images from Mecca, using the hashtag "mecca_live".
Snapchat’s "Live Story" feature then combines the best contributions into mini-packages and releases them to its users.
New MEE newsletter: Jerusalem Dispatch
Sign up to get the latest insights and analysis on Israel-Palestine, alongside Turkey Unpacked and other MEE newsletters
On Monday alone, more than a million people tweeted using #mecca_live.
The response from most Muslims was one of thanks, with many saying it was a rare instance of casting Islam in a positive light.
Many non-Muslims commented on the beauty of Mecca, which is off limits to non-Muslims.
There were even people saying they wanted to convert to Islam after the event.
Middle East Eye delivers independent and unrivalled coverage and analysis of the Middle East, North Africa and beyond. To learn more about republishing this content and the associated fees, please fill out this form. More about MEE can be found here.