QR codes promising gifts to New Yorkers redirect shoppers to images of Israel's 'genocide'

A group of activists in New York City spread the messages of the Boycott, Divestment and Sanctions (BDS) movement during this holiday season, to remind shoppers of Israel's ongoing war and destruction in Gaza. 

In a video posted on the social media platform Instagram by the New Jersey Palestine Action channel, entitled "Tis the season to end genocide", activists are seen hitting BDS target companies such as Starbucks, McDonald's and Zara with stickers across neighbourhoods in Manhattan.

Activists caught the attention of shoppers with colourful stickers and coupon codes, offering discounts and free items.

But upon scanning the QR codes, customers are confronted with images from Gaza where Israel's war continues to kill, starve and displace Palestinians, in a conflict that has been going on for over a year and a half and has been called a genocide by leading human rights organisations.

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